This competes with store-bought bread, maybe?! Soft right down to the crust, and really delicious.
My daughter ate double soft bread and said "I want to eat this bread again..." so I did my best and made it!!
When stretching the dough into the long shape make sure the ends aren't too thin. To keep it from burning, cover it with aluminum foil once it starts to brown. (I do it about 8 to 10 minutes in.)
Enjoy Japanese food around the world.